Our Approach
Content marketing is one of the most strategic areas of your business, helping boost engagement, generate leads, and raise brand awareness. Yet many organizations struggle to create engaging and relevant content.
April Marketing can help.
We take a strategic approach to content development. Rather than just focus on writing copy, we look at the big picture - who your audience is and what resonates with them, the keywords that matter, how the content will be shared, and the journey you want to take your reader on. We also ensure the content has longevity, so you can extend its lifespan and repurpose it if you choose.
About Caron Beesley
As a writer, marketer, and business owner, Caron has worked in the fields of marketing communications and content creation for 20 years. During her career, Caron has helped enterprise companies, government agencies, and small businesses define their message and connect and engage with new and existing customers and constituents. Caron also works closely with marketing agencies who need someone they can trust to step in and handle writing projects.
Caron is immensely proud of her work and the relationships she's formed on this journey. From blogging for the U.S. Small Business Administration to helping industry leading IT solution providers and technology disruptors covering topics such as cybersecurity, cloud computing, data analytics, digital transformation, and more.
